When sites post content from other sites, this is called content syndication. Content marketing is beneficial to a company such as more traffic for the company’s website, but there should be people to read the content for the company to get the benefits. Content marketing allows a portion or the whole blog post from one website to the other thus increasing the target audience base. Content syndication is not easy hence you need the services of experts. Here are the things you should know about content syndication.
Syndicating third party content on your blog is possible. Another website to feature their content on your blog upon your request so that you act as the publisher. Your blog with containing approximately 10% of the syndicated content. You cannot claim the syndicated content as your original content, but the aim is for it to pull masses by using content that is beneficial to the target audience.
Syndicate your original blog content on other websites. You can take credit for the all of your original syndicated content that you create for the partnering website to publish. Some partnering sites will ask you to write content for syndication once in a while but produce more original content for them. Some partners will want to take credit for all your work hence be careful. Others only honor the deal by syndicating your content only when it generates the expected level of traffic which should not be the case.
Look for sites that syndicate their content and publish your content on those sites. Contribute regularly to these sites. You will not bother about seeking permission to post on other sites because the site you will be posting on will syndicate it and share it across many other sites.
You can also syndicate yourself by writing guests blog posts for third-party sites and republish them in your site. Ask the third party site you are writing for to allow you to syndicate yourself before you do so.
Are you overthinking about the sites that are appropriate for you to syndicate your content? Sites of companies that produce complementary products or services to yours are a good option. Both businesses will mutually benefit if you agree to syndicate your blogs on each other’s sites. There are built-in long-form publishing tools on social media platforms. Examples are Facebook Instant articles and notes, LinkedIn Publishing Platform, and Quora blogs. Blogging platforms are available for you to explore. Some of the blogging platforms pay the writers while others do not, but your aim is to syndicate your work onto those sites, therefore, do not mind them if they do not pay you.